"That tells me that maybe you just don't get it," says warns.
Flowers are great gifts for a number of reasons: they're pretty, they smell nice, they brighten up a room and they don't break the bank, although Gotoweicz admits that men -- who typically buy more flowers as a romantic gesture than women -- aren't usually budget-conscious when it involves flora.
Even in trying economic times such as these, she says flowers seem to be the recession-proof way of gifting from one's admirers.
"When economic times are great, it's a very spur-of-the-moment -- people come in to buy a dozen roses, and they may look at this big huge vase with four dozen in it and go, 'Oh, I'm going to take that,'" she explains.
"In a bad economy, flowers, which people buy with their disposable income, are hit hard at first. But the longer the economic downturn lasts, it's almost a reverse effect, because it's something that people can afford.
"Maybe they can't afford a car to buy as a birthday gift, but they can afford to buy a nice bouquet of flowers. They become a relatively affordable luxury and then people start spending more on them again."
Make no mistake, the blooms and buds can get very costly. Four dozen long stemmed red roses with local delivery on Valentine's Day will run you about $400. Though you can get a dozen nice looking ones for around $60. Other types of reasonably sized bouquets with fresh cut flowers etc. will cost you between $60 and $100.
But the beauty of sending flowers (or handing them over in person) is that you can imaginatively dress up your bouquet with a pound of chocolate, a cute teddy bear, a bunch of balloons or a special card. Or you can keep it really simple. And you don't have to give a dozen.
"Sometimes," offers Gotoweicz, "one rose says as much as 50."
Of course, if things didn't go so well during a date, there's a remedy for that too.
Go to The Payback.com and you can express your displeasure with a $19.99 (U.S.) order of a half-dozen dead wilted roses.
If you want to be really cruel, you can spend your $19.99 and order just the stems. Or if you want to be really, really cruel, you can spend your $19.99 and send your ex-date…. wait for it…. "1 Dead Smelly Fish."